Mike Darcey the COO of satellite and digital television company Sky TV has said that its proposed TV and movies streaming service Now TV could be available on the brand new video on demand and television platform YouView when they both eventually launch.
Now TV could launch on YouView
Darcey admitted that Sky and Now TV would evaluate the situation after YouView officially launches to see how feasible it was for the TV and movies streaming service from Sky TV called Now TV to be carried on the YouView platform, despite Sky’s concerns around YouView’s use of public funding for the project.
Speaking at the Future of Entertainment summit last week, Darcey admitted that Sky’s proposed Now TV movies and television streaming service was competing in a “really tough sector” and also said that despite the launch of innovative products such as the Sky+ set top box, the satellite television company was struggling to keep up with the demand for digital innovation.
At the summit Darcey said “A few years ago, with the launch of Sky+ for example, we were ahead of the consumer. Nobody knew they wanted it, but we did. We’re no longer ahead of the consumer however, expectations are huge,” explaining that “innovation is really, really difficult.”
However it would appear that BSkyB does have a few tools in its arsenal following its acquisition of The Cloud and Darcey suggested that WiFi services could play an extremely important role in the future of digital innovation for the satellite television broadcaster.
Darcey said “We’re convinced wireless is key going forward, even with 4G,” though he also said that some of the previous mobile TV services that Sky television had developed in the past had been “clunky”.
In conclusion Darcey said that he believed the new TV and movies streaming service Now TV would increase demand even further for mobile TV services in the future once Now TV officially launches later in 2012.
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