The Premier League has agreed TV deals worth a record £1.782bn with BSkyB and Setanta. Sky won five of the six rights packages available giving it 115 matches a season from 2010, a rise of 23 matches. Setanta won the remaining 23 game package in the rights auction.
The Disney-owned American sports giant ESPN also bid in the auction, albeit unsuccessfully. A spokesman said: “We can confirm that we did bid for Premier League rights and we are therefore disappointed in the outcome. But we were pleased to be at the table and we would like to congratulate Sky and Setanta.”
Richard Scudamore, the Premier League’s Chief Executive said: “The Barclays Premier League is a fantastic competition. The continued investment in playing talent and facilities made by the clubs is largely down to the revenue generated through the sale of our broadcast rights.”
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