Sky plan to expand reach of 3D channel

Satellite television broadcaster Sky is in the process of planning a growth expansion of its 3D television channel on the digital television platform.

Sky 3D is currently available to all Sky World subscribers

Under the new proposals approximately 4.5m Sky HD customers could get Sky 3D

Under the new plans, the Sky 3D channel will be available to 4.5m Sky HD subscribers as it considers whether or not to roll out the new channel to its sports and entertainment package subscribers.

Currently, only customers that subscribe to the Sky World digital television package can get the Sky 3D channel and the new plans would significantly change that.

At the moment, Sky have not said whether or not they intend to charge an additional fee to customers that want to subscribe to the 3D channel and a number of different options are also being considered.

One is to potentially expand the service onto its video on demand service Sky Go, whilst another involves potentially making the channel available during set timeslots.

Sky 3D initially started off by showing a wide range of sports and movies content whilst in recent times there has been more of a shift towards providing more documentaries and factual based programming.

During last summers Olympics approximately 350,000 people watched 3D content from the Olympics in 3D and the Sky 3D channel is available to all Sky HD set top box subscribers.

A spokesman for Sky said “As the number of Sky homes that own a compatible TV continues to grow, we are looking at the potential for even more Sky customers to experience Sky 3D.”

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About Jane Stott

I'm Jane, a content executive at Digital TV Selector. When i'm not arguing with Ben and the rest of the team about digital TV, I can be found perusing Westfield mainly and spending my wages on things that i'll ultimately one day return as they 'make my hips look too big'. Writing for Digital TV Selector is great fun, especially when you consider how much the industry has moved in a short space of time, we went from high definition to 3DTV almost in the blink of an eye, and are already discussing where we want to be next! Over the last few years, the way we interact with digital TV has also changed, in most part due to things like Facebook and Twitter, but also through new technology such as TiVo, PVR's, Freeview and even broadband. These are amazingly fun times for digital TV and it's great to be part of such a fast moving industry!
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