LG launches revolutionary television

Korean electronics manufacturer LG has made its next generation television set available for pre order in South Korea.

the LG55EM9700 is the latest digital television from LG

The new digital television from LG uses OLED technology to display pictures

The 55 inch 55EM9700 flat screen television from LG uses organic light emitting diode (OLED) technology which is said to offer both a better quality of picture and is also said to be more energy efficient than other LCD and plasma screen digital television sets.

The new digital television is now available for pre order at more than 1,400 LG stores with the shipping of the new televisions imminent in the near future.  The digital television from LG is said to be retailing for around £6,300 with availability set to come to other regions in the first quarter of 2013.

The screen is believed to be one of the thinnest in the market with the depth of the 55EM9700 measuring just 4 millimetres and weighing less than 10 kilograms.  The screen uses a four colour pixel system to deliver images with red, green and blue pixels alongside a white pixel to create a high quality colour mix.

Samsung has also launched a 55 inch OLED television but LG is the first to hit the market with its brand new digital television set whilst it is expected that the price of the next generation digital televisions will reduce by 2015.

President and Chief Executive of LG’s Home Entertainment Company Havis Kwon said “We are extremely pleased to be able to make this announcement at the start of the new year because we believe that OLED will usher in a whole new era of home entertainment,”

“Not since colour TV was first introduced 60 years ago has there been a more transformational moment.”

“When high-definition TV was first introduced 15 years ago, the public’s reaction was ‘wow!’ but when customers see our razor-thin OLED TV for the first time, they’re left speechless.”

“That’s as clear an indicator as any that OLED TV is much more than just an incremental improvement to current television technology.”

Compare the latest digital television packages by using our comparison service at Digital TV Selector or call our team of experts for free on 0800 840 4942 for free expert and impartial advice on finding the best digital television deals for you!


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About Ben Hargreaves

Hi, i'm Ben, i'm the head editor of content at Digital TV Selector and have worked within the telecommuications industry for nearly 8 years now. I've been particularly interested in the way digital television has evolved over the last decade or so, with the advent of video on demand, 3D and the interations that we make with social media whilst watching digital TV too. With so much competition, its interesting to see that content is becoming the king, and digital TV providers are continuing to bring in customers with a wide array of sports, movies and entertainment shows. When we are not talking (or writing about) digital TV at DTVS towers, I can be found wine tasting and cycling in my spare time!
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