The sports channel British Eurosport 1 will get a high definition simulcast on the Sky and Virgin Media digital television services, and go live on the 25th July. Sky viewers will get an extra high definition digital television channel as a HD version of British Eurosport 2 will also launch.
An international version of Eurosport has been available in high definition for quite sometime, and has brought coverage of the Tour De France, French Open Tennis, and will also bring high definition coverage of this summer’s Olympic games to viewers.
The new British Eurosport 1 high definition channel will replace the international high definition digital television channel and also give more focus to transmitting UK based sports in high definition. Events that are marked for show include Davis Cup tennis, MotoGP, US Open Tennis, and Champions League Twenty20.
“Our passionate and knowledgeable viewers will be able to enjoy more of their favourite sports on British Eurosport in stunning HD than ever before.”
“There are some fantastic events coming up and covering them in HD will add more quality to the depth and specialist knowledge provided by our expert team of Eurosport analysts.”
Meanwhile product director at Sky, Luke Bradley-Jones said “Adding HD versions of both British Eurosport channels to HD channel line up further underlines Sky’s leadership in high definition TV, with more than 60 HD channels now available to Sky customers.”
“We’re also delighted to be continuing to build on our partnership with Eurosport, which later this month will see Sky customers get to experience the first ever Olympics in immersive 3D as Eurosport’s comprehensive 3D coverage of the Games is broadcast on Sky 3D.”
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