Ashley Tabor, Global Radio’s founder and chief executive told employees today that his company would set up a new television division to facilitate the brand new digital television channels.
As part of the launch of Global TV, two brand new digital television channels will launch on the satellite platform. These will be Capital TV, and Heart TV both based on the popular radio stations of the same names.
The new channels will launch on satellite television providers Sky and Freesat in September, and the plan is for the new digital television channels to ‘deepen and enhance’ the brand identities of Heart and Capital according to Tabor. The new channels will mostly play non-stop music videos.
Tabor said “Global prides itself on clear, simple brand propositions for its consumers,”
“Brand extension is a natural thing for us to do, for example online, mobile and live events, so I’m delighted we’re now bringing both Heart and Capital’s top class brand quality to music television.”
Whilst Global Group chief executive Stephen Miron said “The creation of Global TV is another exciting step for the company.”
“We continue to grow our business and I’m sure advertisers will enjoy the opportunity of extending their relationship with Heart & Capital as a result of being on TV.”
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